Tablets and Google Adwords – A Great Futuristic Arsenal for Advertisers
by
Sherlyn Thomas
It is reported that within the next five years, mobile internet usage will exceed desktop internet usage. Use of Internet on mobile devices is increasing exponentially and is contributing towards the foundation of newer ways of reaching customers.
With the addition of tablet devices like the iPad, Samsung Galaxy tab and the Dell Streak, smartphones there are more game changers in the mobile industry than just the smartphones. The sales of tablet devices are projected to reach a whopping 250 million by year 2015. If your business depends on Google Adwords or Yahoo
Search Marketing
for lead generation, you cannot afford to ignore this huge change which is imminent in the usage pattern of your customers.
Recent surveys have shown that mobile and tablet users are spending much more time these devices and lesser on desktops. Users are actively searching and are taking purchase decisions too, due to the ease of accessibility of a mobile or a tablet as opposed to a desktop or a laptop. With this increasing abundance of mobile users, Adwords marketers need to adjust their PPC campaigns to include these information seekers too.
Through your Google Adwords interface it is very easy to opt-in for showing ads on mobile devices. On the Settings tab, you can choose which campaign you wish to target to your mobile users, you can decide to apply the mobile access settings to all your campaigns at one go too. It is important to consider the following things before targeting mobile users with Google Adwords:
i.Remember that not all mobile browsers display videos. Have text and image ads too.
ii.It is always better to have a separate campaign that targets only the mobile users. This will help you in understanding mobile usage patterns through web analytics and make necessary improvements.
iii.Usability and experience should be defined for a mobile browsing experience. This means that you should redirect your mobile visitors to a mobile version of your website rather than the main website because the scrolling and bigger images/icons will kill their experience on a non
mobile optimized website
.
iv.Use web analytics tools like Google Analytics to monitor the performance of your mobile targeted campaign.
v.Refine and optimize your experience for different mobile OS, browsers and screen resolutions. For example, if you observe that iPhone users bounce too much, try to simulate the iPhone experience and rectify the errors, if any.
We now know that tablets + Adwords can be a great potential traffic and inquiry channel and you need to stay ahead of the curve to make an early presence felt in your market. Time to move before your competitors get a step ahead.
Sherlyn is a web development expert at Ocular Concepts one of the best
Cleveland web design agencies
, Ohio offering full service web design and
web development services
.
Article Source:
ArticleRich.com